Senior managers, directors and business owners, with specific requirements around high-level strategic thinking, planning and “dashboard”-type approaches to capture, visualize, monitor and manage plans, priorities, objectives, projects, etc.Business people in wide and varied disciplines with a requirement for more efficient and visual ways of capturing information, knowledge and data to aid focus and clarity on moving from ideas to action quicker and more productively.People in the area of education (educators, teachers, students, etc.) looking for software to help them consolidate the above technique in a teaching/learning environment.Exponents of the original mind mapping technique as an aid to capturing, visualizing ideas and knowledge to aid understanding, retention and recall.The advent and growth of mind mapping software in recent years have seen hundreds of thousands of customers investing in mind mapping software for a variety of reasons… Time and time again I get asked and challenged on an age-old issue of whether or not mind mapping is, at worst, just another fad, a ”nice to have” or, at best, a real value-adding benefit that has a serious place within a business or organisation.
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